About Us
PhumPanya is an open-access, non-profit project dedicated to visualizing the roots, origins, and cultural patterns of Thai words.
We are:
Decoding Thai Culture and bridging the gap between Western views and Thai reality.
Digging into the Roots to clarify vocabulary and distinguish between formal and casual usage.
Visualizing the Meaning to reveal the structural logic of the language instead of relying on literal translations.
Team members
A native Thai, founder, and research lead of Iconic Research Thailand. She anchors the project in actual social usage and the “Grounded Wisdom” of the Thai people, ensuring our insights reflect the reality of Thai life and social behavior.
A researcher with a Master’s Degree in Psychology and an MSc in Linguistics and Language Teaching from the University of Edinburgh. He considers his most vital education to be the experience of visiting over 40 countries and living in six of them. Travel taught him the art of communication and the importance of context.
